Brazil’s First Postage Stamp

Bull’s Eye

Country: Brazil

Year Issued: 1843

1843 Brazil Bull’s Eye postage stamp

Only three years after the Penny Black, Brazil became the second independent nation to issue adhesive postage stamps. The bold numerals and oval engine-turned background earned these stamps the affectionate nickname “Bull’s Eyes.” Unlike many early issues, they avoided the emperor’s portrait so postal clerks would not appear to deface him with a cancellation. Their design feels both practical and mysterious, like an old banknote discovered between the pages of a family ledger. In the 1840s, a Bull’s Eye might have crossed a landscape of coffee plantations, busy ports, and vast interior distances. It recalls an era when a posted letter was a deliberate act—carefully written, folded, entrusted to the mail, and awaited with a patience that modern communication has almost forgotten.

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